PURPOSE MEETS PEOPLE.
That's Where Lykke Began.
Karin Moore
Founder, Lead Consultant
People Strategist & Storyteller
For over two decades, I've built people strategies at companies navigating critical growth - Salesforce during 35% global expansion and double-digit revenue growth, Box's post-IPO path to profitability, and Victoria's Secret PINK, scaling it from concept to a billion-dollar business.
Several truths consistently emerged:
Purpose. Anchors everything.
When companies stay true to their why, strategy holds. When they drift, everything unravels.
Customers. You have two.
Employees (internal) and buyers (external). Neglect either one and the whole experience breaks.
Alignment. Drives performance.
When culture & brand unite around one story, you create loyalty with employees & customers — and that fuels lasting growth.
Happiness. Creates success.
Culture isn't what you build after you win. It's how you win.
But the BIGGEST truth?
Silos form as organizations scale - even with the best intentions. Strategy, culture & brand start operating independently.
That's why Lykke & Co exists: to keep them connected.
THE LYKKE EFFECT
Where Strategy Meets Reality
Your strategy is solid. Your people are capable. But when culture and brand operate independently, the gap between them quietly erodes performance, engagement, and trust.
Silos form as organizations scale - even with the best intentions. Strategy, culture & brand start operating independently.
Lykke & Co exists to help leaders bring them back together - providing not only aligned strategy but also the practical frameworks and candid partnership required to embed change and scale successfully.
Real alignment isn't about workshops and declarations. It's about intentional design - building the infrastructure that keeps culture and brand moving in the same direction.
— Lykke & Co
Our Pathway to Alignment
Start With Clarity
We map where strategy, culture, and brand are misaligned—and why. Clear diagnosis reveals where momentum is stuck and where opportunity sits.
Build for Both Customers
Every solution is designed to move two audiences: your people and your market. Alignment only works when employees understand it and customers feel it.
Embed the Change
We co-create, implement, and iterate with you—staying in the work until new systems, behaviors, and narratives are actively driving performance.
Measure What Matters
We track the indicators that prove alignment is working: engagement, retention, execution confidence, brand perception, and customer impact.
LYKKE Defined. Our Values in Action.
LYKKE /lü-kə/ Danish noun
Happiness; good fortune. At Lykke & Co, it represents the fulfillment that comes when people, culture, & brand work in harmony. This is the essence of our values: purposeful strategy, built around people, creating loyalty that lasts.
Every decision. Every interaction. Every outcome.
People First
Humans at the heart of strategy.
Humans are at the heart of every strategy, program, and story. When people feel seen, heard, and valued, culture thrives — and your brand follows.
Real Results
Impact with integrity.
We deliver strategies and stories that are authentic, measurable, and built to last. Growth and loyalty go hand in hand.
Strategic Creativity
Learn. Imagine. Thrive.
Curiosity meets insight to design solutions that spark engagement. Data informs, creativity inspires, and together they drive outcomes.
One Story
Consistent inside and out.
Every interaction — from employee experiences to brand messaging — aligns under a cohesive narrative that amplifies impact.
...& Happiness
Happier people. Stronger brands.
Inspired by "lykke," the Danish word for happiness, we design experiences that foster joy, fulfillment, and lasting engagement across your ecosystem.